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Resume

With 7+ years in Brand Marketing, PR, and Communications, I thrive in fast paced environments, driven by a passion for crafting meaningful stories that inspire travel, uphold brand integrity, and champion employees and customers. I bring teams together with optimistic, data-driven strategies and proactive messaging to connect audiences with company values, boost engagement, and solve challenges.

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Education

Northwestern University - Master of Science in Journalism
Medill School of Journalism 2016

GPA: Magna cum laude Chicago, IL


Plymouth State University - Bachelor of Science in English
Class of 2014 - Minor in Communications

GPA: Magna cum laude Plymouth, NH
ECAC Women's East Ice Hockey League All-Academic Team 2010-2014

Varsity Women's Ice Hockey Team Captain 203-2014

Editor of University Newspaper

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Work Experience

Alaska Airlines

I oversee Alaska Airlines' PR strategy, managing the newsroom, social media, and intranet to enhance brand visibility. Thriving in a fast-paced environment, I collaborate with cross-functional teams to develop proactive communications plans, address local business needs, respond to media inquiries, and drive awareness in the travel industry.

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Communications Manager, PR, Media & Content, Public Affairs | 09/2019 - Present

  • Exceptional ability to work cross-functionally, seamlessly managing multiple projects with departments such as marketing, legal and internal and external partners, while managing content across channels, including the newsroom, social media and updates to alaskaair.com, to drive awareness, boost engagement.
     

  • Experience with responding and pitching to media inquiries as a spokesperson for Alaska Airlines, providing strategic responses to our policies, operations and marketing initiatives to uphold the company’s reputation.

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  • As a trusted lead on the rapid response team, I bring crisis management expertise, crafting responses and messaging for customer service, company blog, and social media channels. 

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  • Redesigned Alaska's corporate newsroom following the Hawaiian Airlines acquisition, boosting impressions by 40% in six months. Skilled in optimizing engagement across channels, driving conversions, and generating millions in revenue through UX design and strategic storytelling. 

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  • Partner with social team and influencers to brainstorm, drive awareness and engagement, leveraging cultural trends, increasing company reach by 30% in 12 months and boosting brand visibility.

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Employee Communications Manager, Public Affairs | 05/2017-09/2019

  • Built engaging videos and graphics for company intranet using HTML and CSS, reaching 23,000 employees by email, newsletter and in-house articles — boosting engagement by 20% in 6 months. 

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  • Created written materials for company-wide intranet and external blog, including blog posts, newsletters, messaging briefs, talking points, Q&As, presentations etc.

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  • ​Produced video series with C-suite leaders to highlight business priorities. Kept a finger on the pulse of employee sentiment with surveys and comments to track engagement.

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Associated Press
Reporter (Politics, Breaking News) | 01/2017 -05/2017 

 

  • Published 30+ articles within 4 months, shaping public discourse on politics, breaking news, and current events through in-depth interviews with political figures.

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  • Investigated and reported feature stories and breaking news events within tight deadlines, ensuring accurate and timely coverage.

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  • Created stop-motion graphics for articles to boost engagement on social media, increasing engagement by 2% within a 2-month period.

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The Stranger 
Freelance Writer | 11/2016 - 01/2017

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  • Authored impactful stories for The Stranger, driving user engagement and social shares.

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  • Boosted story visibility across social channels within 3 months by producing captivating video content linked to written pieces.

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New York Magazine
Freelance Writer | 06/2016 - 08/2016

 

  • Contributed compelling content to New York Magazine, elevating brand reputation and expanding audience reach.


The Chicago Tribune 
Reporter (Crime, Metro) | 03/2016 - 05/2016 

 

  • Researched and produced 25+ articles (12 front page features) related to metro and crime within 3 months, enhancing reader engagement and awareness on key topics.

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  • Developed compelling video material for Twitter and Snapchat, driving 20% more engagement and expanding audience reach for the company.


Awards & Scholarships 

 

  • Emmy Nominee | 01/2024
    61st Annual Northwest Regional Emmy Awards (Aircraft Reveal, Alaska Airlines)

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  • PSU Athletic Department Hall of Fame Brad Wilby Award | 01/2014
    Plymouth State University

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  • Sigma Tau Delta Honors Society | 01/2010
    Plymouth State University

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  • Selected to ECAC Women's East Ice Hockey League All-Academic Team | 01/2010
    Plymouth State University

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Skills


Communications/PR

  • Project Management

  • Editorial Calendar

  • Writing Blog Posts / News

  • Stakeholder Management

  • Drive Conversions

  • Team Management

  • High Standards / Organized

  • Detail-oriented

  • Copy Writing

  • Adaptability

  • Creative Problem Solver

 

Social Media/Marketing

  • Product Copy

  • Social Publishing (Sprinklr, Sprout)

  • Graphic Design

  • Influencer Management

  • Budget Planning & Forecasting

  • Photography, Video 

  • Measurement

  • Domestic/Global Travel

  • Creative assets 

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Technical Skills

  • Microsoft Office, Teams, Smartsheet, PowerPoint, Excel, Word

  • Adobe Creative Suite, Photoshop, Illustrator, InDesign, Premiere

  • WordPress, Asana, Figma, Mailchimp, PRNewswire

  • Analytical

  • A/B Testing

  • Used to remote work Monday - Friday

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Volunteer & Leadership

 

  • Alaska Airlines Leader Academy | Dec. 2023-July 2024
    Comprehensive program for fostering career growth & development and aligning emerging leaders with the company’s long-term objectives.

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  • NTSB Managing Comms Following a Major Aviation Accident or Incident |Sept. 2024
    Gain the knowledge and skills to effectively manage crisis communication, media relations, and stakeholder engagement in the aftermath of a major aviation event.

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  • New England Region NarAnon Support Organization | June 2023-Present
    Helps to create a supportive and compassionate environment for families and friends of those struggling with addiction by organizing outreach events, meetings.


Interests & Hobbies

 

  • Still lacing up my skates for ice hockey, though my college glory days are behind me. Balancing it out with hot yoga, where recharging often means perfecting child’s pose.

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  • Exploring the world with my husband, always seeking unique and memorable Airbnb stays to connect us with local culture.

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  • Enjoying nature walks with my two cattle dogs, who bring the energy and charm of real-life Bluey and Bingo.​​​

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